the beginning
Lazy Green was started in 2009 as a thesis project by founder James K. Yang when he was attending the MFA Design program at School of Visual Arts in New York. It was a few years after Al Gore's "An Inconvenient Truth" came out, and most of the general public was acknowledging climate change is the biggest challenge facing our planet.
James kept on asking, "Everyone in an industrialized society was contributing to climate change but what are we doing in our everyday lives to curb it?" There are of course environmental activists, politicians, corporate leaders, and others who are making a difference but they are only a few. How about the rest of us? James was startled to realize that the majority of us was doing absolutely nothing except for maybe recycle. But why? Are we all void of conscience toward the environment? That's probably not the case if you talk to everyone around you.
the status quo
Millions of campaigns, organizations, and movements ask everyone to join the fight in tackling climate change by protesting, organizing, writing a letter to your representative, and many other forms of activism with the intent of trying to encourage as many people as possible. Also, some materials give energy saving tips in the form of a 2oo page book or an endless scrolling text-heavy website, but reading through everything is time-consuming. For the rest of us, the so-called lazy environmentalists, both are asking way too much dedication. It's like asking a person who's not keen in exercising to run a marathon every month.
the solution
So Lazy Green was born. We care about climate change, but we're going to curb it the easy way. Innovative clean technology and environmental policies could help immensely to fight climate change, but the reality of the situation our planet is facing is it has to be all hands on deck, including the hands of lazy environmentalists. So here are Lazy Green's 20 easy energy saving tips presented by 20 animals threatened by climate change. Small things that we could do that doesn't require us to go out of our way but to realize in ourselves that we do care.